MDM PIM: Product Information Management: E-commerce Strategies

ROI for PIM and Multi Channel Publishing 

Gaining a single source of truth for product information management with the ability to communicate accurate product information internally and externally will return a measurable payback and will drive return on investment. Considering how often creative employees search for files, and how long this may take, and the number of times the search bears no fruit, one begins to see. Categories for Return on Investment are:

• Cost Savings: costs of managing and creating print based communications is slashed. Production schedules for print materials and large catalogs can be met, and can time cut from tedious schedules. Deadlines are always met, plus the frequency and quality of catalogs increased. Great efficiency in making and re using catalog templates and page layouts is gained. Templates are created once, populated automatically with accurate product data from the PIM repository.
• Revenue Generation: Higher sales and higher repeat business is boosted due to ability to create tailored catalogs and sales materials. Specific product line catalogs can be made for individual clients. Sales people and sales partners can create, on the fly, quotes and presentations for prospects and customers to be visited that day. Specific regions and markets can be the focus of promotions and market based product content. Regions can be identified for optimized marketing based on region, market, channels and more.
• Productivity Improvement: Time searching for right content is slashed. Rich, accurate data is made usable for all enterprise marketing arms, in local language. And for all sales channel partners which consume marketing services. Existing tools like Indeca and other publishing tools are made better by ability to draw rich product data including images from the PIM repository. Workflow automation streamlines and speeds work processes complete with alerts, signoffs, corrections, and approvals.
• Customer Acquisition and Retention: Fewer mistakes, returns and stock outs due to accurate data. invoices, quotes, sales orders are correct the first time. Customers can be nurtured and supported with customized catalogs matched to customer needs.

Learn more about PIM and Dynamic Publishing go here >>