MDM PIM: Product Information Management: E-commerce Strategies

Digital Asset Management, a tedious process, is simplified with PIM. Enterprises operating in different locales and languages spend tons of man hours editing, sizing and organizing images, videos and documents. Smaller businesses, with a one or two man marketing office, fight the digital asset batttle too. And, at internet speed, the problem is growing.

Manufacturers and distributors, overloaded with a flood of product data, take months to do the simplest catalog. Some catalogs, when finally done, are full of old data, bad images, and wrong prices.  The marketing team, cloistered in busy offices, have a permanent job, compiling and fixing the catalog. Anchors are implanted in the floor, marketers are resistant to change. Change which can automate all the cataog noise, and free up time for value added tasks, perhaps lead generation. 

Digital asset management, as part of PIM solution, has high payback. Research shows an average spend of $8200 per person per year on file management activities; search, verification, organization and back up security. Creative professionals spend one hour of each day searching for files. Further, the average creative professional looks for media files 83 times per week with 35% of searchs failing. 

Digital Asset Management solutions. or DAM, slashes costs as much as 85%.  The ability to store, categorize, and manage unstructured content saves time and increases sales. Sales increase because, with DAM, customers get what is needed when desired. PDFs like data sheets or specs are linked to the right product for fast review. Sales channels are fed with up to date images, and marketing materials for presentations and quotes. Sales people gain more time to sell, and spend less time to search, find and tape together presentations.