MDM PIM: Product Information Management: E-commerce Strategies

Dumped! Brand names fight to stay in stores

http://money.cnn.com/2010/02/15/news/companies/walmart_dropping_brands/index.htm

Some categories may be vulnerable at retail

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114479

Retailers cut back on variety, once the spice of
marketing

http://online.wsj.com/article/SB124597382334357329.html

You’re already doing everything you can to make life easier
for your retailers and distributors by simplify the logistics of the physical
products themselves.  But there’s something else you can do to help keep
your brands in good standing with your retailers:  You can make it
easier for them to import your product data into their e-commerce Web sites,
catalog software, accounting systems, and other applications.   

By properly managing the information about your products,
you’ll solve a huge problem they face in carrying and selling your
brands.  A system for managing your product information can help you: 

• 
  Avoid aggravating your retailers by keeping
  your product information up-to-date: A PIM system ensures that the
  information you provide them is drawn from the most current sources of
  information, in real time.
  
• Make your products “e-tail friendly” by
  adding product attributes and rich descriptive detail: A PIM system lets
  you apply rich marketing attributes to the basic data in your ERP systems. This
  is critical in the e-commerce era, when customers use search engines to find
  and buy from your distributors.
  

• Automate the formatting and delivery of your
  product information to your retailers: With a PIM system, you can
  continually send product data or schedule regular feeds to every retail channel
  that consumes it.  (Of course, you can also feed your own e-commerce
  sites, catalog production systems, and other internal channels with the same
  information.)
  

A PIM system offers many other benefits and advantages to
CPG manufacturers, including fewer errors in marketing materials, shorter time
to market, and fewer stockouts and other inventory problems. 

Our staff is here to help. We can assist strategy and plans to get started on the MDM path. Send a note to info@pim-data.com w/ a time to call you.