MDM PIM: Product Information Management: E-commerce Strategies

Balancing Online & Print Catalogs

The challenge of moving distributor catalogs and sales online

Here is an excerpt from an informative article in the current issue of Modern Distribution Management about distributors’ efforts to bring their catalogs online:

Print catalogs: Still Vital in a Digital World.  Spring is a season of new life and renewal.  So it’s a good time to re-examine the myth that “print catalogs are dead,” killed off by e-commerce, m-commerce, and other digital channels. The truth is that catalogs are still a vital, vibrant, “human-scale” marketing medium that offers plenty of value to both consumers and business customers: