MDM PIM: Product Information Management: E-commerce Strategies

Print catalogs: Still Vital in a Digital World.  Spring is a season of new life and renewal.  So it’s a good time to re-examine the myth that “print catalogs are dead,” killed off by e-commerce, m-commerce, and other digital channels. The truth is that catalogs are still a vital, vibrant, “human-scale” marketing medium that offers plenty of value to both consumers and business customers: